Commercials of the 60s
Written and arranged and produced by Anne Phillips.
The first to use the day’s recording stars on National Commercials Pepsi, Revlon, H-I-S … 4 Tops, Linda Ronstadt, Wilson Pickett, Martha and the Vandellas, Jay and the Americans …. enjoy.
Breaking into the jingle business in the 50s and 60s:
I came to New York in the mid-50s and began by playing and singing in clubs. Then I heard about demos for song-writers and started to sing on them… for Burt Bacharach and the for the new kids from Brooklyn, Carole King and her husband, Gerry Goffen, Ellie Greenwich and her husband Jeff Barry … Paul Simon, Neil Sedaka … which took me from my jazz background into the new sound of pop. I approached some of the “music houses” who did jingles but they said “Maybe for a few teen products but not across the board” So my husband, Bill and I started out own company, producing commercials with this new sound. The first was for Pepsi. I took the existing swinging commercial “Come Alive” and re-arranged it .
Here is that one with the Hondells .
Then came the new campaign “Taste that Beats the others cold .. Pepsi pours it on “
With the 4 Tops, Jackie Deshannon, then more for Revlon, HIS Pants Enjoy .
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American Gas
Campbells Soup
Fresh Start?
H.I.S.
Jingles Demo Reel
Pepsi
Revlon
Schaeffer
Various
Viva
